Technology in Action: Data Supply Chain
This is the second in a series of posts on key presentations from Emerson’s 2013 Technology in Action Conference.
How do you manage your data supply chain? In a session at the 2013 Technology in Action Conference (TAC), Marketing Analyst Scott Crider and Director of ProAct Engagements Jeff Zazzara introduce the concept of a data supply chain and show how it should be managed like any other business asset.
To create a data supply chain you work backwards, starting with your drivers and the value you want to create, and then determining what data are needed, what technology can unlock that data and how the team will interact with it.
Their session also looked at how the data supply chain can help with decision-making and how what may be perceived as costly investments in maintenance can actually save money with great efficiency, improved food safety and greater consumer comfort.
Scott and Jeff also used an example from World War II (covered in a separate post) to talk about the importance of data in key moments in history. And how we can use those lessons today to build strategic data signals to improve analysis.
See Jeff and Scott talk about their session in this video and view their full presentation on the TAC website.
What steps are you taking to manage your data supply chain?
Director of Marketing, Retail Solutions
Emerson Climate Technologies