Modernizing the Middle of the Store
|John Wallace | Director of Innovation, Retail Solutions
Emerson Commercial & Residential Solutions
This blog summarizes an article from our E360 program, entitled “Cooling the Middle of the Store to Heat up Sales.” Click here to read it in its entirety.
The perimeter of most grocery chains has always been at the forefront of the customer experience, occupied by shopper-friendly delis, fresh produce and bakeries, among other things. The middle of the store? That’s where you’d find the less sexy necessities like canned goods and other grocery staples.
Emphasizing the perimeter and stockpiling the middle with necessities was a dependable strategy. But times are changing. Case in point: a major food retailer discovered that in recent years, as the middle of the store began to shrink, so did overall revenues, with some major brands seeing as much as 2.8 percent drops per quarter. It needed a way to boost profits in the middle of stores.
The solution was to add new, low-profile refrigerated units to showcase more exciting products and packaging, bringing the pizzazz and flair of the perimeters to the middle of stores. But keeping these units working properly and monitoring their performance in this central location was the real challenge.
The necessity of maintaining consistent temperatures in refrigeration units exposed to ambient air meant stores would have to hook up sensors to monitor and control the temperatures in free-standing cases. However, these sensors required wiring that would need to be encased inside the stores’ walls — which would disrupt customers and cost stores a decent amount of money.
Emerson Retail Solutions presented one client with another option, which required no wiring at all.
Emerson’s Wireless Sensor System allowed the grocery chain to connect temperature probes, product simulators and other refrigeration sensors in critical refrigeration equipment throughout their stores, running around the perimeter and filing into the middle. This system also allowed the chain to collect key data that helped store managers monitor perishables which, in turn, allowed for maximized shelf life, reduced shrinkage and ensured safety.
The wireless module inside the cases transmitted data from the probes, product simulators and other sensors to a remote wireless gateway overhead. That gateway then converts the wireless signals into usable, real-time information, allowing for constant monitoring and data that can be used for supervisory controls. The signal sent from the module is strong and reliable enough to reach up to a 100-foot radius, all while using a minimal amount of energy. Repeaters can boost this signal even more, allowing for reach across the entirety of stores.
The Emerson Wireless Sensor System can, oftentimes, be installed in just 3.5 hours, potentially accumulating a 70 percent savings in installation costs when retrofitting stores, and cutting construction costs on new retail stores by up to 15 percent. Savings continue after installation by allowing the grocery chain to avoid fluctuating temperatures and reduce energy costs with their highly efficient wireless systems.
This particular grocery chain firmly believes that maintaining food quality is their top priority. Recent changes in the Food Safety and Modernization Act establish that it should be every chain’s top priority. Solutions such as the Emerson Wireless Sensor System allow chains to monitor free-standing refrigerated equipment in their stores, ensuring proper merchandise temperatures and giving customers the confidence in the retailer’s ability to consistently provide fresh and nutritious products — regardless of where product is located.